The idea was to create a modern, Asian-style inspired hair accessory without parts made of plastic. If you use the accessory, you can easily fix the hairclip with a wooden stick or a pencil for Updo‘s or different simple hairstyles.
The Updo hair accessory is available in different modern designs – blossoms, patterns, etc. and has two eyelets on it. Also, the packaging is made from 100% cartonboard. You might find the DIY hair accessory as a supplement in fashion magazines, so you can create your own version.
Considering everyday products of a different material and looking at ways that carton board can be used instead is a great way to come up with a new concept. What the judges liked about this idea was that it was indeed new and creative but also a cost effective solution for an every day use. Add to that the impact of seeing such a product on display with its colourful backing card, then you have a total offering.