This cartonboard tub replaces a plastic container which was traditionally made from polypropylene. Unilever has agreed on a two-year partnership with WWF Italy with Carte D’Or as main partner in the “plastic-free beach tour“. The cartonboard tub is coated with a bio-polymer and is therefore recyclable and compostable. The tub and lid are 23% lighter in weight, saving 520 tons of plastic per year. The embossing underlines the natural, premium brand.