The jury was unanimous in awarding this entry the winners prize. A really new solution for opening and closing a box that is not only intriguing but also works well, consistently. The design reflects 100% carton technology and an additional point of interest is that there was no glue used for this packaging. The clever folding ensures the carton and lid are structurally strong. The Jury felt that this was a first for the carton industry and shows well what creative ideas are possible with cartonboard. The box could be made in a range of different sizes and this could lead to a multitude of different uses. The surprise element is also apparent and this provides emotional appeal which is now such an important aspect. It is a good gift item and the lid can double as a presentation tray.