The Judges were astonished by both the effectiveness and simplicity of this design. It was easy and intuitive to use and could be produced in a variety of sizes to suit different products. The thumb support worked well and even when full of product, was strong and easy to use. It could be manufactured simply, can be transported flat and could easily be printed with different brands so offering both brand and advertising opportunities. In summary, the Judges felt that this entry could easily become a possible new addition to the take away and snack markets.