Duran Dogan specifically designed this pack for Diageo Scotland’s Tanqueray brand as a cost-effective alternative to rigid boxes that still offers durability and visual appeal.
Using Stora Enso virgin fibre cartonboard, it developed a sliding mechanism, consisting of a sleeve and tray, that effectively prevents bottle movement, while the locking system on the sleeve ensures the tray remains securely in place.
The tray features inner printing that replicates the floral design found on the sleeve, creating a cohesive aesthetic. Utilising Duran Dogan’s trademark Gloss & Green technology, this pack is 100% recyclable, promoting the brand’s sustainability credentials. Additionally, the inner printing on the tray becomes prominent when the bottle is inserted, adding a visually striking element to the packaging.