Proud and strong
This packaging series consists of three different box structures. The main colour theme is red and white, the colours of the Latvian national flag, which give the product a sense of pride – together with the thick cardboard for heavy products. A successful combination of the structural element and graphic design gives an impression that there is a white sleeve on all the boxes, although the boxes are made of one piece. The twin pack and minibar boxes have large cut-out windows, making the renowned product inside easily visible.