The essence of this pack was to create a cartonboard pack for a premium brand of alcoholic drink that would make it stand out on the shelf. The decision was to focus on a design which encompassed minimal graphics, and instead drew attention to itself through its use of a unique shape. The inspiration came from the pointed oval shape known as the Marquise cut in precious stones. The curved features not only give the pack its style, but also provide protection for the glass bottle inside.
In reality this is still a concept pack but the judges appreciated this faceted cartonboard pack intended for a bottle of gin, where the pack is meant to mimic the facets of a Marquise jewel.