Where less is more
- Carton Converter: Eson Pac AB
- Brand Owner: Calmino Group AB
- Structural Designer: Joachim Nilsson
- Graphic Designer: Tobias Kisker
- Cartonboard Manufacturer: Iggesund Paperboard
- European Carton Excellence Awards
Overall, Calmino were looking for an attractive on the table packaging to lower costs and increase sales. The solution does both. Another reason in favour of this packaging was that consumers can use and close it easily. The objectives – lower costs and higher sales – were achieved. The new carton has been optimised in every way, has the perfect size, generates less waste and, in terms of logistics, offers more efficient handling and shipping.