The art of soulful living is a giftbox to promote 15 minutes ”me-time” every day. To highlight the contents, a natural touch and feel was important for this concept. Premium virgin fibre boards create enough strength, while the all-over fabric structure embossing, combined with the matt dispersion varnish, generates the natural touch and feel. Hot foil is used perfectly to highlight this personal gift. The closing lid is constructed as a separate element to give the consumer the option to use the box without it, once opened.