One for all
The idea came from a company which develops disruptive so lutions for the beauty market. The core idea was to find a packaging which works both in-store and online. Due to the small quantities, consumers can test the desired perfume inexpensively. The insert which fixates the mini-spray can also be reused and does not need to be disposed of.
The product created by ‘Reload’ uses perfume sprays from major fragrance houses and is a housing for these perfumes, but these different housings can be used over and over again. The carton packaging appealed to the judges in the way it held the elements in place as well as the detailed internal printing.