Eye shadow palettes are usually made from an enormous amount of plastic and highly polluting materials. On average, 20 grams of hard plastic are used per unit of packaging for 3 grams of product.
This new solution ensures that the plastic use, which is present only in the small window to see the colour of the eye shadow, has been reduced to a minimum.
This pack could have a huge impact, as it saves so much plastic. Even if you put a plastic wrapper around it, it still means less overall. All it would need to be plastic-free is a moisture barrier. If all make-up could be packaged in cartonboard, this would be huge.