Cup of the Future
Billions of single-use drinking cups are used every year. This has a considerable impact on the environment. Not only due to the materials used for the production, but more to the fact that they are often discarded. The Pop Up Cup can be easiliy separated into cardboard and plastic components, thus leading to a very sustainable solution for a single-use drinking cup. No (plastic) lid is required and it can be disposed of as paper waste.
This was considered to be so, so clever. A perfect way for cartonboard to present a soft drink and to solve the multi-layer over-packaging of current drinks’ containers. Externally, the look and feel tells you that this is something new and ecological. The internal film holds the liquid, sealed until it’s ready to be consumed. The key point is the film and carton can be easily separated for recycling.