Noble by nature
For their new product, the customer wanted an attractive and expressive packaging: The unpretentious, but noble look for a high-quality product was created through a combination of black and gold with the brown natural fibres on the inside – a in natural dialogue with the colour of the brandy. The transparent writing is well visible depending on the incidence of light.
In the view of the judges, the packaging for this 0.5L XO bottle from the Polz family worked very well holistically. Graphically it looks smart, elegant and premium with subtle use of gold and the 2-piece carton construction complements this with an elegant, almost book-like appearance while providing adequate protection for the bottle without overpackaging.