Oedipus Brewing – an Amsterdam-based company – has created a provocative and distinctive multipack design for its popular Mannenliefde brand. The company wanted the packaging to combine an artistic statement with convenient consumer experience, while also being durable enough to withstand the bottling and packing process.
Using its own virgin fibre cartonboard, Graphic Packaging International created a clip-style multipack that is recyclable and specifically designed to carry four bottles without tearing. The clips feature locking crowns that cope with extreme use cases, such as being carried while riding a bike. This unique multipack also eliminates the need for plastic rings and shrink wrap.
The multipack is also printed in a specific, fleshy shade of pink that synergises both with the label and the more suggestive overtones of the bottle and pack shape. The result is a unique and conversation-starting pack that demonstrate packaging engineering excellence.