The packaging acts as ambassador for traditional processing techniques. Details in foil printing create depth and contrast. A sophisticated carton which tells the story of natural origins and perfect craftsmanship.
This was a deceptively simple pack that utilized matt black cartonboard to enhance the look. This was further highlighted by quality printing and all over embossing that gave the carton a pleasant and appealing feel. The design of the embossing also cleverly reflected the texture of the chocolate and nut confectionery inside. Emotions other than simply vision are necessary to make a pack truly appealing and feel or touch is one that is being increasingly used to ensure consumer appeal. Confectionery is a very competitive market and the Judges felt that this carton offered various elements to give it the best chance of attracting consumers at the point of sale.