Make Up for the New Year
- Carton Converter: Durero Packaging
- Brand Owner: Groupe Yves Rocher
- Structural Designer: Durero Packaging
- Graphic Designer: Yves Rocher
- Cartonboard Manufacturer: Metsä Board
- European Carton Excellence Awards 2021
This attractive heptagonal pack is made up of seven identical, linked cartonboard triangular cases which contain seven makeup gifts. The carton can be displayed in a number of ways and is fun for consumers to interact with as it can be unfolded and shaped into a 7-petal pinwheel, a star and even a caterpillar. This modular pack is designed with the same shape being copied seven times in order to simplify the folding and gluing processes and reduce machine preparation time making the pack less difficult and less costly to make.