A Round Affair
The joint objective was to provide a new shape for packaging face wipes as well as to give consumers a positive surprise – and this challenge was met in an oustanding manner. The initial idea came from the carton manufacturer: a round cylinder which had not been seen before in this rather conservative market. This completely new appearance is an eye-catcher, both at the Point of Sale and at home. Success with consumers speaks for itself.
The Duchesse pack was considered by the judges to be highly original in shape and construction. Clearly, this would have tremendous impact on shelf and appeal to the intended female market, but when the pack was held in hand the judges were impressed by the tactile soft feel, embossing and textures that gave the pack that desirability and no doubt carry a premium price.