- Carton Converter: Firstan
- Brand Owner: Marks and Spencer
- Structural Designer: Firstan
- Graphic Designer: Marks and Spencer
- Cartonboard Manufacturer: BillerudKorsnäs
- European Carton Excellence Awards 2019
M&S Chilled Tarts used to be packaged in a carton with a single use black PE tray. As part of a proactive approach to reducing unnecessary plastic in packaging, a recyclable and sustainable replacement insert was designed. This required considerable creative thinking to design a cartonboard solution that could provide structural rigidity and securely hold the tart, whilst also being able to be manufactured efficiently and supplied flat-packed.