Joie de vivre
A delightful marketing idea highlighting the new Pago “Love life” slogan. This easy-to-produce and cost-effective cardboard sleeve is the perfect on-shelf marketing tool as it entices the target group, calls for interaction and increases in-store awareness for the Pago brand. The cardboard heart is intended to be used for making joyful photos to participate in the prize draw to win a trip around the world. The heart can also be used as a gift tag.