The Better Solution
To differentiate itself from traditional tobacco packs, yet keeping the same dimensions for logistical purposes, the simple-looking Mawu pack was upgraded to provide extra functionality after opening. The box is easily opened with a flap unfolding into a tray presenting its contents as well as the advertising messages printed on the inside. The tray then provides a comfortable way for rolling the cigarettes. Pure cartonboard packaging was the only option for this project.