Analogue for Digital
- Carton Converter: Autajon Durero Packaging
- Brand Owner: Curius
- Structural Designer: Albert Diaz
- Graphic Designer: Seriesnemo
- Cartonboard Manufacturer: Stora Enso
- European Carton Excellence Awards 2022
This design is specially conceived to house four units of this disruptive design, square recycled glass bottle for a tonic water, and specifically focused on e-commerce. The multi-pack unit design matches the aesthetics of the bottle – square with round corners in the shape of a basket and folding handles that offer a double function: easy to carry, plus offering a space-efficient design for transportation and storage while also protecting the bottles: Multiple layers can be stacked on palettes without the need for additional protective sheets.
The technical challenge here was to achieve a folding carton, with a clean and elegant final aesthetic, integrating a set of mechanisms that unfold from the flat, serving both a structural and ergonomic function. The carton contains a crossshaped separator that automatically forms itself during packaging to protect the bottles. In the same way that the bottle is made of recyclable glass, the secondary package had to be made entirely of a recyclable material, such as cartonboard, and avoiding plastic. The basket shape is friendly and ergonomic, while the graphics are simple and clean, resulting in it being a very striking visual.
“This is an e-commerce pack of tonic water that is ordered online and delivered to the customer. What we found interesting is that it is holistically designed and goes extremely well with the shape of the bottles it contains. The other aspect is the very clever and optimal use of material – not too much and not too little. It perfectly wraps and goes around the shape of the bottles and has an attractive, minimalistic graphic design. When you lock it, it places the handles under the cap of the bottle nicely and can be carried by raising the handles between the bottles. It’s also very sturdy.”