Up to date = more sustainable + more cost-efficient
- Carton Converter: VG Nicolaus Kempten
- Brand Owner: Unilever
- Structural Designer: VG Nicolaus Kempten
- Graphic Designer: H1Q
- Cartonboard Manufacturer: Metsä
- European Carton Excellence Awards
Van Genechten had already designed the existing pack with metalised foil on both sides a few years ago, and was now faced with upgrading the premium product Magnum. The concept had been successful and led to the next challenge: reduce costs and improve sustainability. This was achieved using a specially coated cardboard and more efficient use of the materials.