Splendid and sustainable
The carton was designed to be a replica of a metal box. The main objective was to maintain the look (design-wise and layout-wise) when switching to a more sustainable packaging. The metal effect was replicated by using a metallised substrate onto which a combination of effect gloss and matt varnish was applied. As a result, the new packaging has become more attractive on the shelf, and much more sustainable and functional than the previous version.