To transfer the quality and the values of the brand, we did not use plastics but only cardboard for this scissors packaging. Furthermore we created an unboxing experience by mimicking the mechanism of a pair of scissors for easy opening of the pack.
The effect of surprise while opening is enhanced by the contrast of the minimalistic outside and the illustrative inside of the box, with the peacock as the embodiment of beauty and unfolding.
The jury was totally amazed; it has a real wow-effect. It looks beautiful when closed and it looks beautiful open as well. It’s got real theatre. It makes one smile. You would buy this immediately and give it to friends as a gift. A really fantastic pack.