A simple, functional and sustainable packaging for underwear that tells the consumer all they need to know about the product at first sight. Knickerboxers are a new, simple, sustainable and functional packaging for underpants. The carton holds two pairs of underpants and is folded into the specific form of the garments it contains. Cut-outs in the packaging immediately show the consumer what is important: colour, form and fabric of the content. A frame inside the carton holds the underpants in place and assures that they cannot slip out of the box. The simple, minimalistic design stands out and shows what you need to know at first sight.
The construction perfectly matches the content and creates added value. The unisex branding delivers a premium presentation and is simply fun.