The outstanding print quality of this carton stood out for the Judges. In addition, the various finishes used gave the carton a special feel and this added another dimension to its appeal to consumers. In a market where instant shelf appeal is so critical, the Judges felt that this carton with its well known design, beautifully manufactured, would create great interest and attract consumers. Then when they actually picked it up that appeal would be enhanced by the feel. In addition a new design of fitment inside to hold the bottle worked well and was part of the overall carton that did not require a second piece so making filling simpler and more efficient.