- Carton Converter: VG Meyzieu
- Brand Owner: Auchan
- Structural Designer: Virgin Bio Pack
- Graphic Designer: Skyflex
- Cartonboard Manufacturer: Caréo
- Van Genechten Packaging VG Meyzieu
- European Carton Excellence Awards 2015
The stiff, asymmetrical double shell made of FSC cartonboard allows reduction of the plastic content to a minimum: compared with the previous model this resulted in saving 75 per cent of the polymers. The connection between the cartonboard and the plastic is designed in such a way that the components can be separated and disposed of easily after use. This “invitation” gives the consumer a good feeling of doing something for the environment.
For a pack selling huge numbers, this carton really appealed to the judges on several fronts. These being the strength and structure the carton provided, the dual pack construction offering consumer benefit, expansive area for branding and product communication, plastic inner can be separated from the carton and of course the fact that less plastic is needed overall.