The initial idea was to design a type of bottle packaging for the export market that could convey the "Made in Italy" message and that could be easy to carry. The packaging fits the product like a made to measure garment, enhancing it at the same time. The bottle sits perfectly in the case and small side flaps hold it by the neck. The graphics with a faithful reproduction of the Venetian gondola are symbolic of Italy in a very aesthetic manner. Hot foil finishing, glossy lamination and double sided print further add to the elegance of this pack.