Many people are unaware that tampons should never be flushed down the toilet. They block pipes, end up in rivers and coastal waters, thus polluting the sea and having a harmful impact on the marine environment at a global level. Our design idea „Fulfil“ is a paper-based pack offering a smart solution to this problem. Each tampon would come with a folded sanitary disposal box. Unlike conventional tampon packaging, „Fulfil“ provides everything the customer would need throughout the whole usage process. Focusing both on the disposal of the old and removal of the new tampon, „Fulfil“ would ensure a sustainable tampon experience.
The judges found this to be a most inventive concept where the inner pack contains a folding pocket to house the used tampon and the pocket behind holds a new tampon. That in itself was something but the aesthetic of that also worked very well with the outer, retail, pack.