A classical product is re-engineered: this carton stands out at the Point of Sale through its unusual design: it is original and creative and yet combines all the advantages of a classical pack. Safety and simplicity were top of mind during design. For the customer it was love at first sight. The pack offers high convenience in use, is easy to hold and carry, can be placed directly into the refrigerator and stacked perfectly.
‘Not seen before’ seemed to be a theme running through several entries and this egg pack was one of them. The judges were impressed by the thinking that went into this pack. The way the eggs were held in place by the construction, the space available for branding, the fact that the eggs could be seen without opening the pack, all leading to a premium and unique presentation of what is essentially a commodity product.