“Frame it“ offers all-round protective packaging for your picture frames and several handy features to help you hang your frames perfectly each time, with minimum effort. “Frame it“ includes a unique detachable template, which enables you to position your new frame with ease. Integrated glue dots let you test-hang your frame template, without marking your wall. No need to grab a measuring tool, “Frame it“ features its own ruler. Once positioned correctly, a highlighted centre dot marks exactly where you should place your nail. Detailed instructions are marked on the packaging. Nailed it! Now, go ahead and “Frame it“!
The "Frame it" design is clever because it provides an additional use. The packaging protects the frame and is also very simply but cleverly designed with a stencil that can be used to hang the product. I really liked the thinking behind the design and the execution which was carried out in a very simple way. Jury comment by Dr. Janet Shipton