This is definitely one of those where we all thought ‘why didn’t anyone think of that before’. A flour sifter built into the packaging construction, not only provides an immediate consumer benefit but creates a premium offering, adding value in a sector that is dominated by price.
A perfect example of how cartonboard boxes can incorporate different functionality and do away with the need for the consumer to use additional kitchen utensils. The integrated flour sieve is both innovative and practical. Once tried, this flour box will become the favourite gadget in everyone’s kitchen. This simple but effective idea would be equally suitable in the catering industry as it would at home.