- Carton Converter: Carl Edelmann GmbH
- Brand Owner: Cura Marketing GmbH
- Structural Designer: Carl Edelmann GmbH
- Graphic Designer: Lifestyle Distribution GmbH
- Cartonboard Manufacturer: Stora Enso
- European Carton Excellence Awards
The task was as simple as it was difficult: the carton was to reflect the shape of the bottle and provide maximum focus and dynamics. The idea originated from the brand owner. Content and packaging blend perfectly, communication of the product promise is exemplary. The detailed fit of the carton to the bottle provides optimal product protection. The special design also allows for flat delivery and automatic erecting and filling of the cartons.
The judges were not only impressed with the superb print quality of this carton and the clever use of holographics but mainly with the asymmetric shape that had been designed. They said they had not seen such an innovative shape before and as well as being good to look at the carton was also very pleasant to handle. This combination of shape, print and finish came together to produce an exceptional carton which they felt would have excellent stand out on the shelf in a sector that was very competitive. In summary an outstanding carton.