This rectangular carton needs visual impact to appeal to its online audience. It also needs to be a sustainable pack that delivers a great ‘reveal’ experience. The one-piece pack is made entirely from cartonboard, has zero plastic content and has an adhesive free folding structure. The cartonboard protects the cleanser and several folding flaps keep it securely fastened. The outside of the pack is coated with a mix of soft touch and gloss varnishes making it very tactile. The inside has brand sustainability messages which are revealed to the consumer on opening the pack.