The carton was perfectly suited to its contents. It was simple to open and as the lid was removed it opened up to make it simple to share the chocolates. The Judges were also impressed that the size of the carton was perfectly suited to the contents and that no space at all was wasted. The chocolates inside were contained in plastic boxes so utilising the best characteristics of both materials to produce an excellent pack. The carton was printed on both sides and the outer surface was well printed with bold graphics that would make the product stand out at the point of sale.