The whole purpose of display packaging is that it attracts the eye of the consumer and displays the product effectively. This design certainly fulfilled those needs whilst at the same time offering other advantages. The clever construction allows for four different products to be held – one in each part. Individual packs from each container can easily be pulled out by the consumer and they can also be simply refilled from the top. It takes up a minimum of space and as it revolves it is also easy for consumers to select the product they wish to purchase.