Two classical objectives clearly dominated the development of this carton from the beginning: high visual attractiveness and a real added benefit. The silhouette was to remind of an Easter Egg, and the customer did not want any plastic packaging at all, but a one hundred percent sustainable concept. This solution was chosen from the four presented structural designs – an unusual design with attractive graphics and which can be erected automatically.
The secondary packaging for chocolates is made from materials which are also exceptionally well suited for foods – and replaces the plastic packaging normally used. The cartonboard chicks can also be used as toys or for holding pencils, paper clips or the like on a desk. The high attraction level at the Point of Sale, also for a young audience, fully met the customer’s expectations.
Clever, attractive, innovative and fun were just some of the words used to describe this carton that contains mini chocolate eggs, without the need for any plastic at all. It was evident that the shape of this pack will have high impact on-shelf and appeal to the target market of children.