Recycling as advertising
- Carton Converter: Mayr-Melnhof Packaging International
- Brand Owner: Henkel
- Structural Designer: Mayr-Melnhof Packaging Austria
- Graphic Designer: Peter Schmidt Group
- Cartonboard Manufacturer: Iggesund Holmen Group
- European Carton Excellence Awards 2020
Attractively shaped sleeve with beautiful presentation of the enclosed product and significant promotional space. The sleeve helps the product to stand out from other jars on the shelf. It was developed exclusively for the Henkel Beauty Care initiative “Be Smarter. Recycle.” to promote the responsible use of resources.