Handy and fresh
The “Cupholder Müsli & Yoghurt“ needs extremely little space on the refrigerated shelf as the two cups are placed on top of each other. This saves on material, requires less space in the refrigerated section, and handling in the car is also very easy.
This entry looked deceptively simple but was perfect for its intended use. A comparatively simple cartonboard construction held two pots inside safely and securely and had the added advantage that the lower container that was below the packaging had been designed to fit neatly into a cup holder in a car so the contents could be mixed and eaten safely in a car. The inward sloping sides enhanced the graphics and the whole carton was appealing and functional.