This is a use for cartonboard that the jury had not seen before. The simple one piece construction and the easy way it can be constructed convinced that that this was a very good design. It can easily be hooked onto a car window and then a cup or bottle can to pit in it. It could easily be printed and branded and whilst many cars have built in cup holders, this new design would be ideal for passengers in the back seat of cars. It could easily be adapted to take different sizes of bottles or cups and would, the Jury felt, have very many applications.