What impressed the judges about this winner was that usually in cognac boxes the cartons are enclosed whereas on this one the bottle is displayed openly behind a large round cut out. They also felt that the structural design was perfect in that it was very strong and with such a high value product it is vital to ensure that the bottle is well contained and safe. Great visibility of the product allied to the safe and sturdy design ensured that this carton would appeal to consumers on the shelf.
The customer’s briefing was to the point: in future, all packaging was to be without plastic windows to save materials sustainably. However, windows were still required to display the extremely elegant bottle. Anchoring the heavy product safely in an open carton was a technical challenge in itself. So it appeared logical that folded carton manufacturer Van Genechten Angoulême was involved in the project from the beginning. The result is a folded box, open on both sides, which is designed to perfectly secure and protect the bottle, at the same time being clearly visible for consumers. The mother of pearl gloss of the lacquer creates a soft glittering effect, giving the product added prominence. Marcelle Bordas-Levazeux, Key Account Manager Produits de Luxe at Van Genechten said “Our solution is being sold across Europe and is a big success on the market. We have already received several re-orders.”