The Judges had never seen a similar type of presentation for cereal products and felt that this was a new and striking design. They felt that it would especially appeal to children as the new shape will make it stand out on the shelf. Also the graphic design has been cleverly done to provide continuity from box to box. In addition the flip top lids are easy to open and close and will maintain the product in good condition after the first opening. The tall thin shape also makes for easy handling particularly for children.