- Carton Converter: Alzamora Packaging
- Brand Owner: Boffard
- Structural Designer: Alzamora Packaging
- Graphic Designer: La cia
- Cartonboard Manufacturer: WestRock
- European Carton Excellence Awards 2015
The elegant packaging and its striking triangular shape attract attention to the contents, while its clear and succinct graphic design focus on soft whiteness: this type of solution can best be realised using cartonboard. The elegant understatement of this unusual and resealable packaging make it particularly noticeable in the refrigerated section. The consumer immediately recognises the product message and a semi-round window allows viewing of the contents.
Whilst cheese is available in carton sleeves none of the judges had seen a wedge of cheese contained within a carton pack, quite like this and in a shape that echoed the cheese wedge. It is the intelligent way in which the carton was constructed, wrapping all around the facets of the cheese, working in harmony with the graphics, projecting a premium, upmarket product that would be very distinguishable and eye catching on shelf.