This is definitely one of those ‘not seen that before’ concepts. A real feat of carton structural engineering that if commercialised would be one of the most impactful in-store. Not only that, it holds the product, 2 bottles, well and opens fan-like to create a ‘reveal’ of the product and is also a carrying case at the same time.
Our concept was to go against the norms in the classic packaging of premium vodka. The Björkö duo bag is an innovative and luxurious experience that you would be happy to bring to a nice dinner with friends or give away as a gift. With its graceful wings and discreet décor, the duo bag draws attention on the shelf and makes the consumer curious about its content. The duo bag is made for re-use and works perfectly for storing any kind of beverage. By only serving 33cl in our bottles, we want to encourage our customers to drink less, but get the most luxurious experience from the moments you choose to celebrate with a nice cocktail.