Small gift, big results
An innovative, hexagonal design which can be opened like a typical English Christmas Cracker. Clare Wright, Nivea Gifting Manager: “A cost-effective, yet singular design which allows us to stand out in stores during a highly competitive season.”
Whilst the Judges had seen this type of construction in other sectors, they felt it was the first time that had seen it used in the cosmetic market. It was attractive at the point of sale and the twist opening at both ends was intuitive and easy to use. It was also easy to close again after use and would be attractive across a wide demographic. They felt it would be an ideal gift and the various graphic designs used in the range were attractive and appealing.