New perspectives for a classic product
The Boxmarche company was involved in the new packaging project right from the beginning: they provided the design and structure. Development from the first contact to time-on-market took six months. It was clear from the start that cartonboard would be the product of choice as it is the prime choice in this segment. Boxmarche were looking for a box that was totally different from other Bag in Box solutions: products in this sector usually have standard formats and are quite repetitive. The graphic design was handled by Oenoforos. There was only one constraint: the box had to fit inside a fridge The special shape of the new box allows an entirely innovative use of the box: this was highly appreciated by the customer, who decided to print the instructions for use on the packaging. The shape of the box generates a special visual effect on the shelf which attracts consumers as it is completely new on the shelves of the wine retail trade. The slim, elegant shapes also reflects the character of the wine.
Without doubt in the judges’ minds, the key element in making this a category winner was the shelf impact it would have. Whilst different shapes of bag in box have been produced before, this is still rare and on this design the curved sides would not only give the carton an instant appeal at the point of sale, but also made the picking up and handling of the product much easier and safer. It was instantly attractive, different from competitor products and intuitive to pick up and open. An outstanding carton.