Qube not Tube!
- Carton Converter: Qualvis Print & Packaging
- Brand Owner: ASDA
- Structural Designer: Richard Pacey
- Graphic Designer: ASDA in-house graphic design
- Cartonboard Manufacturer: Metsä Board
- European Carton Excellence Awards
Both the conventional rigid packaging tube and its plastic tube counterpart, used in a multitude of applications such as beverages and confectionery, have finally met their match. Enter the Qube – a flat fold tube design that provides considerable supply chain and logistical benefits. The Qube is printed on metallised material with low migration specialist poly-based inks for food safety and adhesion to the metallised material.