The main objective had already been set from the beginning: the design of the packaging was to be self closing after removal of the product to protect the contents against dust and UV light. MMP finally solved the problem by using a smart dispenser function. The characteristic tapered form and self closing drawers make the product unique, not only in the field of pharmaceuticals. Bausch & Lomb were successful in boosting the acceptance of the product significantly and generating increased sales.
In the judges opinion this was a cleverly designed carton. Whilst at the outset it looked simple, the designers and carton maker had worked together to ensure that the needs of the product were covered fully. On the shelf the carton would look good but the innovation, which they had not seen before in this sector, was the automatic closing system that meant that after one of the contents had been removed, the carton closed by itself. This was important as the quality of the contents could be degraded by ultra violet light and so closing the box after removing an item was essential.