Charming curves for the shelf
Aqua Care was launched in 2010 as a new product in Do-it-yourself stores and garden/horticultural supermarkets. The manufacturer, Elho, is an important and innovative manufacturer in this sector. Acket was involved in the project right from the start with packaging development. Partners were the product management at Elho, as well as the Vught-based design agency HCGP in the Netherlands. Elho was responsible for the basic idea, Acket developed the structural design, and HCGP contributed the graphic design. The starting point was to achieve maximum visibility for the product and a design which mirrors the shape of the product as well as possible. In addition there was to be sufficient space for graphic design and a maximum of communication, as well as a robust means of hanging the product in the display.
To pack safely and effectively two products of this shape must have been a real test for a designer. It would have been simple to use a more conventional carton but with a clever design, the products are held safely whilst at the same time being well displayed so making them more attractive. The pack was also easy to open which the Judges felt was vital as so much packaging seems increasingly difficult to open. The graphics were clear and usage instructions were included making the whole pack very consumer friendly.