Extremely elegant colouring scheme and perfect choreography when opening and closing: only very few packs express the value of their contents so distinctly. The sound effect comes as a surprise and rounds off the experience perfectly: when closing the lid, the product is covered with an audible click and kept safe at the same time. The sound of the magnetic fastener highlights the unique feeling of holding something precious in your hands.
This is a carton that was a joy to interact with. Whilst the feel of the carton in-hand was lovely and smooth here was a carton that really impressed the judges on opening as it opened with a flip top where the rest of the pack opened beautifully and partway down the corner to reveal the product. The ace was the audible ‘click’ sound that the pack made when closed and the flip top closing almost spring-like. When several senses can be engaged, including sound then that makes for a very interesting consumer pack.